Google has just announced that in response to market feedback, the deprecation of Universal Analytics 360 (UA 360) properties will…
One of the major concerns facing the analytics discipline today is the pressure to deliver detailed, actionable insights while respecting…
The advanced segmentation feature in Universal Analytics has been a popular tool which has allowed organizations to group their users…
Google’s new analytics platform, Google Analytics 4 (GA4), will soon be the new standard, as Universal Analytics (UA) is set…
If you’ve been a Google Analytics 360 customer in the past -- or even just considered GA 360 -- you’re…
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