universal analytics

You Need to Transition to Google Analytics 4 Now – Here’s How to Get Started

The official Universal Analytics (UA) deprecation date isn’t until the third quarter of 2023, but that doesn’t mean you should…

2 years ago

Google Analytics 4 Won’t Support IP Addresses. Now What?

In a recent blog post, Google announced it’s “moving on from Universal Analytics”. This means it’s sunsetting the old Universal Analytics…

2 years ago

Google Announces Deprecation of Universal Analytics

Google announced today that Universal Analytics (UA) will be deprecated in 2023. More specifically, this means that UA will stop…

2 years ago

How will iOS15 affect my campaign analytics?

Apple is releasing its next update, iOS 15, on September 15th. This update coincides with the release of Apple’s iPhone…

3 years ago

Measurement Protocol Parameter Quick Reference

Measurement Protocol: The Most Universal Aspect of Universal Analytics When Google Universal Analytics launched officially in April 2014, much of…

6 years ago

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