The official Universal Analytics (UA) deprecation date isn’t until the third quarter of 2023, but that doesn’t mean you should…
In a recent blog post, Google announced it’s “moving on from Universal Analytics”. This means it’s sunsetting the old Universal Analytics…
Google announced today that Universal Analytics (UA) will be deprecated in 2023. More specifically, this means that UA will stop…
Apple is releasing its next update, iOS 15, on September 15th. This update coincides with the release of Apple’s iPhone…
Measurement Protocol: The Most Universal Aspect of Universal Analytics When Google Universal Analytics launched officially in April 2014, much of…
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