Starting July 1, 2023, standard Universal Analytics (UA) properties will stop processing any new hits. This will be in line…
**Thank you to Amar Singh, Director of Analysis & Insights at Merkle | Cardinal Path, for co-authoring this post.** With…
What is Data-Driven Attribution (DDA)? Before we begin, this post assumes that you are familiar with the concepts of attribution…
Google Analytics 4 (GA4) is Google’s new digital analytics platform, which is set to replace Universal Analytics (UA) in 2023…
As data privacy laws around the world become more stringent and users become more aware of how brands collect data…
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