Transform with Google Playbook
Transform with Google Putting Google at the core of your technology stack is the best way to accelerate digital transformation and shape the digital behavior
Digital maturity is your competitive advantage. Organizations need to evolve and adapt their strategies and technology to meet the rising demands of consumers.
But transformation is complex and must incorporate people, platforms, and processes to be successful.
A future-proof digital strategy is the connective tissue for organizational adaptability. In a digital-first world, brands must have a deep understanding of consumer behavior to be competitive and resilient to market changes.
As the world’s foremost media technology consultancy, Merkle | Cardinal Path helps brands better understand customers, elevate their data intelligence, and grow their digital maturity by putting Google at the core.
With best-fit martech, a comprehensive roadmap, and organizational enablement, brands can achieve their full potential and secure a competitive future through Google-powered digital transformation.
Identify & prioritize recommendations to deliver against business outcomes
Configure your martech to meet all business requirements, and comply with privacy regulations
Connect data across platforms and integrate online and offline data for omni-channel activation and measurement.
Optimize media and onsite experiences through structured testing frameworks and advanced analytics.
Transform with Google Putting Google at the core of your technology stack is the best way to accelerate digital transformation and shape the digital behavior
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VP, Digital Transformation
VP, Client Services
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