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Google’s new Analytics 360 Suite of products are designed to give enterprises a truly integrated package of marketing analytics and optimization tools.

My personal favorite is Optimize 360. It allows you to run A/B multivariate tests, as well as personalization campaigns on your site. What really makes it stand out from the crowd is that as a marketer, you can define valuable audiences in Google Analytics, and then seamlessly import those audiences into Optimize.

In my recent Marketing Land article, I explain why analyzing test results using the full power of Optimize 360 is such a big deal.


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..