A Recap of the Merkle Cardinal Path & Google NYC Event – Nov 20, 2025
On November 20th, Merkle Cardinal Path and Google hosted an exclusive, invite-only event at Google’s NYC offices, bringing together industry leaders for a day focused on practical transformation. The spotlight was on how organizations can accelerate their cloud and AI adoption to deliver world-class customer experiences. Here’s a look back at the day’s highlights:
Welcome: Setting the Stage for Transformation
The event kicked off with a warm welcome from Corey Koberg, CEO of Merkle Cardinal Path. The tone was set for an intimate, conversational gathering, emphasizing actionable strategies over theory. Attendees were encouraged to share, debate, and learn from real client successes and Google’s latest capabilities. The goal? Leave with frameworks to accelerate cloud and AI adoption, not just ideas.
AI Value Realization Framework: Turning Potential into Performance
Merkle Cardinal Path challenged attendees to rethink what it means to “win” with AI. The message was simple but powerful: having access to cutting-edge technology isn’t enough. The real differentiator is how organizations operationalize AI, embedding it into processes, measuring outcomes, and driving real business value. Using practical frameworks, the team illustrated how companies can climb from basic data integration to true value realization, making AI a multiplier for their existing strengths.
Google AI Ready Mindsets
Jessica Qaasim from Google shared powerful stories illustrating the mindsets needed to unlock AI’s potential: agility, partnership, and direction. The story of a father using AI to accelerate medical research for his son’s rare disease underscored how bold action, enabled by AI, can drive real change. Top-performing marketers move quickly, collaborate across silos, and use AI with clear business direction resulting in 60% faster revenue growth than those just starting their AI journey.
The Analytics Program: Building the Foundation for Next-Gen Experiences
Merkle Cardinal Path showcased their structured approach to analytics, emphasizing the importance of governance, data management, and activation. The program is designed to orchestrate next-generation customer experiences, powered by Google’s robust technology stack. Attendees saw how clean, unified data and always-on monitoring can fuel AI growth, drive efficiency, and unlock new business opportunities.
Client Success Stories: Transformation Across Industries
One of the most engaging moments was the journey through real-world use cases. Merkle Cardinal Path shared how organizations in retail, telecom, healthcare, automotive, and more are leveraging AI and analytics to solve complex challenges. From boosting conversion rates and reducing costs, to consolidating data across hundreds of brands and measuring sentiment in real time, the stories painted a vivid picture of transformation in action. Each example underscored the impact of a strong data foundation, rigorous quality control, and the power of partnership between Merkle Cardinal Path and Google.
Panel: From Pain Points to Proof Points
The day wrapped up with a lively panel discussion, where leaders from diverse industries shared candid insights about their analytics transformation journeys. The conversation circled around common themes: start with the business problem, invest in data quality, simplify with integrated ecosystems, and measure success by business outcomes. Experimentation and learning were celebrated as essential steps on the path to scaling AI value.
Attendees left not just with new frameworks and ideas, but with a renewed sense of possibility. The partnership between Google and Merkle Cardinal Path was evident throughout. Innovation meets implementation, with a shared commitment to helping organizations accelerate value through AI.
Ready to transform with Google and Merkle Cardinal Path? The journey from potential to proof starts now. Contact us to explore further.
