For healthcare organizations, whether covered entities or business associates; choosing an analytics platform is about more than dashboards and funnels.
It’s about trust, security, and governance, all underpinned by a robust Business Associate Agreement (BAA). HIPAA compliance isn’t just a checkbox; it’s a foundational requirement for any platform handling protected health information (PHI).
This is why many healthcare organizations turn to HIPAA-ready analytics platforms like Amplitude. With Amplitude, you can:
- Store behavioral data in a compliant infrastructure that’s purpose-built for healthcare’s unique privacy needs.
- Limit exposure of PHI through robust data governance and advanced de-identification tools, so your teams can focus on insights, not risk.
Amplitude: Built for Healthcare, Designed for Compliance
Amplitude stands out by offering:
- Comprehensive Data Governance: Role-based access controls, audit logs, and data minimization ensure PHI is protected at every step.
- Seamless Integrations: Amplitude’s platform integrates with EHRs, CRMs, patient portals, and more, supporting complex healthcare tech stacks.
- Willingness to Sign a BAA: Amplitude contracts BAAs with healthcare clients, providing a clear path to HIPAA compliance.
- Implementation Support: With resources like Google Tag Manager templates and professional services, Amplitude makes migration easy and secure.
Real-World Success: Healthcare Organizations Trust Amplitude
Leading healthcare brands use Amplitude to:
- Put patient and consumer privacy first
- Improve patient outcomes with superior digital experiences
- Use data to deliver unified, personalized care journeys
The Merkle Advantage
Partnering with Merkle adds another layer of value:
- Custom Configuration & Governance: Merkle ensures data collection practices exclude or mask PHI unless workflows are validated for HIPAA compliance, and implements robust governance programs for ongoing compliance.
- Compliance Starts with Accurate CMP Instrumentation: By aligning analytics implementation with your Consent Management Platform (CMP), Merkle guarantees that only consented data is collected and processed, reducing compliance risk and supporting audit readiness.
- Training & Change Management: Merkle empowers teams to self-serve analytics, interpret insights, and embed data-driven decision-making across the organization.
What to Look for in a HIPAA-Compliant Analytics Platform
- Can the vendor sign a BAA and align with your PHI governance needs?
- Does the platform’s architecture meet enterprise security standards (encryption, audit logs, permissions)?
- Does it support behavioral analytics across web, app, and portal systems?
- Can you engage a services partner for tagging strategy, governance, and change management?
Conclusion & Next Steps
Amplitude, in partnership with Merkle, delivers more than just analytics horsepower: it provides the compliance, governance, and healthcare expertise needed to turn data into actionable patient experience improvements, all while meeting the highest standards for HIPAA compliance.
Ready to transform your healthcare analytics?
Contact us today to learn how Amplitude and Merkle can help your organization unlock secure, compliant, and actionable insights that drive better patient outcomes. Let’s build a digital experience your patients can trust.
