Analysis & Insights

The Emergence of Digital Continents is Driving a Paradigm Shift in Measurement

What is a digital continent? The disappearance of third-party cookies will revolutionize how digital experiences get measured and monetized. In…

2 years ago

Propel Your Analytics Stack With A Reporting Framework

“Dress me slowly, I’m in a hurry.” - Napoleon Bonaparte The hardest thing to do when you’re busy is to,…

2 years ago

New Integration Connects Search Ads 360 (SA360) and Google Analytics 4 (GA4)

Google has announced the release of an integration tying Search Ads 360 (SA360) to Google Analytics 4 (GA), moving us…

2 years ago

How To Integrate Google Optimize with Microsoft Clarity

Microsoft Clarity is a heat-mapping and session recording tool that provides valuable insights into how your users behave while on…

2 years ago

How to Calculate Testing Lift and Incrementality

There comes a time in every testing practitioner’s life when they have to answer the age-old question – how do…

2 years ago

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