Google Optimize to Sunset on September 30, 2023
Reading Time: 2 minutesGoogle has officially confirmed today that Optimize, as a product within the Google Marketing Platform, will be sunsetted as of Sep 30, 2023. That includes
Reading Time: 2 minutesGoogle has officially confirmed today that Optimize, as a product within the Google Marketing Platform, will be sunsetted as of Sep 30, 2023. That includes
Reading Time: 4 minutes**Thank you to Amar Singh, Director of Analysis & Insights at Merkle | Cardinal Path, for co-authoring this post.** With the sunset of Universal Analytics
Reading Time: 5 minutesWhat is Data-Driven Attribution (DDA)? Before we begin, this post assumes that you are familiar with the concepts of attribution in general and data-driven attribution
Reading Time: 3 minutesWe recently published a blog post about Google Marketing Platform (GMP) licensing and procurement in response to the growing trend of in-housing. But there are
Reading Time: 4 minutesFor at least five years running, we speak with an increasing number of existing clients and prospective clients about their desire to bring all or
Reading Time: 2 minutesGoogle Analytics 4 (GA4) is Google’s new digital analytics platform, which is set to replace Universal Analytics (UA) in 2023 (or 2024, if you’re a
Reading Time: 4 minutesAs data privacy laws around the world become more stringent and users become more aware of how brands collect data on their browsing behavior, it’s
Reading Time: 2 minutesGoogle has just announced that in response to market feedback, the deprecation of Universal Analytics 360 (UA 360) properties will be extended from October 1,
Reading Time: 4 minutesOne of the major concerns facing the analytics discipline today is the pressure to deliver detailed, actionable insights while respecting users’ privacy and consent choices.
Reading Time: 5 minutesThe advanced segmentation feature in Universal Analytics has been a popular tool which has allowed organizations to group their users together based on shared attributes,
Reading Time: 4 minutesGoogle’s new analytics platform, Google Analytics 4 (GA4), will soon be the new standard, as Universal Analytics (UA) is set to stop collecting data on
Reading Time: 3 minutesIf you’ve been a Google Analytics 360 customer in the past — or even just considered GA 360 — you’re likely aware of the basics
Reading Time: 5 minutesGoogle Signals is a feature of Google Analytics 4 (GA4) that addresses the long-standing measurement challenge of cross-device tracking. Enabling this feature allows organizations to
Reading Time: 4 minutesLast updated: January 30, 2024 Earlier this week, Google released the prep materials and test for Google Analytics 4 certification. Here are some details about
Reading Time: 3 minutesLast updated: January 30, 2024 Google took the beta label off of Google Analytics 4 (GA4) in 2020, and ever since has continued to add
Reading Time: 2 minutesLast week, Google announced that they’re delaying Google Chrome’s third-party cookie deprecation to 2024. Prior to this announcement, third-party cookie deprecation, which was initially expected
Reading Time: 5 minutesThe “cookieless future” topic has been going on for years at this point and for many marketers, the resolution and impacts are still not clear.
Reading Time: 4 minutesOne of Google Analytics 4’s newly released enterprise features is sub-properties, which allow organizations to easily break data down into subsets, and then assign highly
Reading Time: 4 minutesLast year, I wrote a blog post that discussed the value of first-party data versus authenticated audiences. If you did not have a chance to
Reading Time: 3 minutesGoogle recently announced the release of two 360-only features for GA4. The first is roll-up properties, a feature you may already be familiar with from
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