TRANSFORM WITH GOOGLE

Accelerating Digital Maturity with Google

Digital maturity is your competitive advantage. Organizations need to evolve and adapt their strategies and technology to meet the rising demands of consumers.

But transformation is complex and must incorporate people, platforms, and processes to be successful.

A future-proof digital strategy is the connective tissue for organizational adaptability. In a digital-first world, brands must have a deep understanding of consumer behavior to be competitive and resilient to market changes.

As the world’s foremost media technology consultancy, Merkle | Cardinal Path helps brands better understand customers, elevate their data intelligence, and grow their digital maturity by putting Google at the core.

Transform with

Google Playbook

With best-fit martech, a comprehensive roadmap, and organizational enablement, brands can achieve their full potential and secure a competitive future through Google-powered digital transformation.

How Merkle | Cardinal Path helps clients Transform with Google

Transformation Roadmap

Identify & prioritize recommendations to deliver against business outcomes

Implementing Google Marketing Platform

Configure your martech to meet all business requirements, and comply with privacy regulations

Integrate & Onboard First-Party Data

Connect data across platforms and integrate online and offline data for omni-channel activation and measurement.

Activate & Measure Effectiveness

Optimize media and onsite experiences through structured testing frameworks and advanced analytics.

Real brands. Real success.

Check out our latest insights on Google Marketing Platform and Digital Transformation

Meet our Digital Transformation Experts

John Baronello
John Baronello

VP, Digital Transformation

Joe Nunziante
Joe Nunziante

VP, Client Services

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Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

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Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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2020 Online Behavior Live Dashboard

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