Google Marketing Platform Licensing
The Google Marketing Platform includes a suite of products that seamlessly integrate advertising and analytics to empower businesses to plan, buy, measure, and optimize digital media. ​
As a Full Stack Google Marketing Platform Reseller and dentsu’s Center of Excellence for the GMP, Merkle | Cardinal Path can provision licensing to businesses looking to power their tech stack with Google solutions such as Display and Video 360, Search Ads 360, and Campaign Manager 360. ​
Whether you are buying and activating media in-house or using an agency, Google Marketing Platform puts you in the driver’s seat with full access and visibility into your ad spend and user data
Google Marketing Platform facilitates a model of transparency with direct-to-client contracts. See your data, how much money is being spent, and what your advertising actually costs, in one unified platform.
Working with Another Reseller?
Are you currently working with another reseller but considering a change? If so, reach out to schedule your free consultation with our team of experts today to learn more about how we can help to elevate your usage of the Google Marketing Platform via our enhanced support model and custom solutions.
Moving from your existing reseller to Merkle | Cardinal Path is a seamless process involving a Network Transfer Agreement – your current campaign setup remains the same, with no chance of any impact to your business.
Working with an Agency?
If your campaigns are currently run via your media agency’s GMP, you run the risk of losing years of invaluable first party data generated by your media. That’s because when an agency controls your data, that data stays in their hands, even when the partnership ends. Without ownership of this data, you’re left without the ability to track long-term trends or make data-driven decisions for future campaigns.
Contact us today to learn how you can unlock the power of your own marketing data and make smarter decisions for your business with your own Google Marketing Platform license.
New to the GMP?
 If you’re new to the Google Marketing Platform, our team is here to help you navigate the setup and activation of your very own GMP license. We specialize in helping businesses new to the GMP build a strong foundation from day one. Our team will guide you through every step – from understanding the benefits of each tool to comprehensive platform training.
See how it all works together to optimize the user experience and increase conversion rates
Reach out to us today and schedule a free one hour consultation with our team of experts to evaluate how you can better utilize the Google Marketing Platform
Are you currently working with another reseller but considering a change?
Are you currently working with another reseller but considering a change? If so, reach out to schedule your free consultation with our team of experts today to learn more about how we can help to elevate your usage of the Google Marketing Platform via our enhanced support model and custom solutions.
Moving from your existing reseller to Merkle | Cardinal Path is a seamless process involving a Network Transfer Agreement – your current campaign setup remains the same, with no chance of any impact to your business.
Are you currently working with another reseller but considering a change?
Are you currently working with another reseller but considering a change? If so, reach out to schedule your free consultation with our team of experts today to learn more about how we can help to elevate your usage of the Google Marketing Platform via our enhanced support model and custom solutions.
Moving from your existing reseller to Merkle | Cardinal Path is a seamless process involving a Network Transfer Agreement – your current campaign setup remains the same, with no chance of any impact to your business.
Are you currently working with an agency ?
If your campaigns are currently run via your media agency’s GMP, you run the risk of losing years of invaluable first party data generated by your media. That’s because when an agency controls your data, that data stays in their hands, even when the partnership ends. Without ownership of this data, you’re left without the ability to track long-term trends or make data-driven decisions for future campaigns.
Contact us today to learn how you can unlock the power of your own marketing data and make smarter decisions for your business with your own Google Marketing Platform license.
Are you considering using the GMP for your first time and need expert guidance?
Are you currently working with another reseller but considering a change? If so, reach out to schedule your free consultation with our team of experts today to learn more about how we can help to elevate your usage of the Google Marketing Platform via our enhanced support model and custom solutions.
Moving from your existing reseller to Merkle | Cardinal Path is a seamless process involving a Network Transfer Agreement – your current campaign setup remains the same, with no chance of any impact to your business.
Are you currently working with an agency ?
If your campaigns are currently run via your media agency’s GMP, you run the risk of losing years of invaluable first party data generated by your media. That’s because when an agency controls your data, that data stays in their hands, even when the partnership ends. Without ownership of this data, you’re left without the ability to track long-term trends or make data-driven decisions for future campaigns.
Contact us today to learn how you can unlock the power of your own marketing data and make smarter decisions for your business with your own Google Marketing Platform license.
Analytics 360
Level up your marketing with the #1 enterprise-class analytics tool in the world
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Tag Manager 360
Deploy and manage tags in a single platform, creating harmony across marketing and IT
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Display and Video 360
Intelligent and automated media buying in real-time and at scale
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Search Ads 360
Automated bidding and buying of search engine and social media ad space
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Campaign Manager 360
An enterprise ad serving platform to help you manage, measure, and optimize your cross-channel digital campaigns.
Understand your customers and connect insights to results
We’re now in the enviable position of having an accurate view at each stage of our customer journey. Cardinal Path enabled a custom cloud analytics solution that not only gives us a business advantage but helps us shape a great customer experience.
Google Marketing Platform Hub
Your one-stop-shop for everything Google Marketing Platform, designed to help marketers stay informed and up-to-date on product news, solutions, how-to’s, and more.
