Understand how digital marketing will evolve in response to the cookieless future. Download Deconstructing the Cookieless Future Whitepaper.

Google Marketing Platform

Google
Search Ads 360

Leverage automated bidding and buying of search engine and social media ad space

A key part of your ad tech stack, Search Ads 360 combines up-to-the-minute data from your campaigns across multiple engines and media channels

Get a clear view of your search ads’ impact across digital channels such as Google, Bing, Yahoo, Baidu, and select social media advertising channels: Facebook, Instagram, and Twitter.

Ensure all campaigns are updated and optimized across all search engines

With Google Search Ads 360 you’re empowered to manage all of your paid search initiatives from a single platform, to leverage industry-leading bidding tools, shared conversion tagging from Campaign Manager, budget management, and native integration with Google Analytics 360.

Efficiently and effectively ensure that your paid search initiatives are always up to date and consistently implemented across the paid search market

Manage dynamic advertising features for personalized, dynamic remarketing, manage shared paid search budgets and pacing, and apply AI-powered bid strategies tailored to your various paid search campaigns, and the business objectives they support.

Efficient, effective SEM

Using the Search Ads 360 bid management platform means that we’re able to deploy a robust, weighted bid management strategy that more effectively aligns with our goals while enabling us to confidently scale acquisition performance in a way that exceeds business expectations.

Google Marketing Platform Hub

Your one-stop-shop for everything Google Marketing Platform, designed to help marketers stay informed and up-to-date on product news, solutions, how-to’s, and more.

Contact us about licensing




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