Google Marketing Platform
Search Ads 360
Leverage automated bidding and buying of search engine and social media ad space
A key part of your ad tech stack, Search Ads 360 combines up-to-the-minute data from your campaigns across multiple engines and media channels
Get a clear view of your search ads’ impact across digital channels such as Google, Bing, Yahoo, Baidu, and select social media advertising channels: Facebook, Instagram, and Twitter.
Ensure all campaigns are updated and optimized across all search engines
With Google Search Ads 360 you’re empowered to manage all of your paid search initiatives from a single platform, to leverage industry-leading bidding tools, shared conversion tagging from Campaign Manager, budget management, and native integration with Google Analytics 360.
Efficiently and effectively ensure that your paid search initiatives are always up to date and consistently implemented across the paid search market
Manage dynamic advertising features for personalized, dynamic remarketing, manage shared paid search budgets and pacing, and apply AI-powered bid strategies tailored to your various paid search campaigns, and the business objectives they support.
Eliminate the additional time it takes to re-create and manage campaigns across multiple interfaces
- Unique to Search Ads 360 is the ability to create budget groups interconnected to creating and modifying budgets depending on the performance of bid strategies and their goals.
- Use more flexible and granular bid strategies that can be set up across engines, several accounts, campaigns, ad groups, or even keywords.
- Build out remarketing lists from all of your campaigns and use the lists to re-engage with customers on search, social, or display channels.