Google Marketing Platform
Display & Video 360
Intelligent & automated buying of display, rich-media, video, and audio formats – in real-time and at scale
Display & Video 360 brings together ad content, data, and media for powerful, closed-loop campaigns
Display & Video 360 integrates Google legacy solutions DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center into a single platform that enables campaign execution from media planning to design, data management, media buying, measurement, and optimization.
Siloed teams, disparate data sets, and a fragmented view of marketing results
Marketing & media investments often span departments, geographies, and agencies. But the value of these investments erodes without a holistic approach. Share campaign data and insights with media, creative, data and analytics teams and get a clear view of your marketing investments with complete control over where your ads are running, what key audiences you target or exclude, and which messaging audiences see.
Connect the dots and take back control
Display & Video 360 is organized around five integrated modules that work together to simplify the campaign management process: Campaigns, Audiences, Creatives, Inventory, and Insights. Quickly and effectively meet your goals with automated bidding and optimization with insights and recommendations for next steps.
Access all of your audience insights in a single tool so you reach the right people, at the right time, with the right message
- Powerful machine learning algorithms allow you to automate your bidding strategy and drive performance at scale.
- Streamline the direct sales deal-booking process and apply real-time audience data to your reservation buys. Buy guaranteed programmatic ad inventory alongside non-guaranteed and direct buy for holistic management of your media plan.
- Smart tools and workflow integrations make it easy to use data to inform your creative and tailor that creative based on audience attributes: location, dynamic attributes, and other relevant ad personalization attributes.
Increase efficiency with Display & Video 360’s native integrations with the entire Google Marketing Platform
- Connect Analytics 360 with Display & Video 360 to reach the specific audiences you care about with greater precision. You can also view the performance of your Display & Video 360 campaigns in Analytics 360 for a more complete view of results.
- Google Preferred, YouTube Reserve and TrueView inventory are all available for you to buy in Display & Video 360.
- Bid on or exclude impressions from dozens of third-party exchanges.
Build and execute a cross-channel media plan in a single tool
- Get all the campaign metrics you need, in one place, including impressions, clicks, conversions viewable impressions, reach, and engagement interactions with rich-media ad formats.
- Viewability and verification measurement of each campaign is offered as a standard solution.
- Manage your audiences in the same platform where you execute media buys.
- Apply existing audience lists to your media plan, discover and create new audience segments, and reach the right people across screens by tapping into Google’s unique understanding of intent and their extensive user graph.
Taking back control.
As part of a full-stack implementation, Display & Video 360 empowers our clients to leverage the rich user and behavioral insights from Google Analytics 360 to curate and publish highly refined target audiences directly to DV360, making their digital media more efficient and more effective. As part of the GMP Ad tech stack, Display & Video 360 allows our clients to build their media plans, negotiate inventory deals, forecast their reach, execute their campaigns, and optimize results all from within a single stack.
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