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Google Marketing Platform

Google Campaign Manager 360

An enterprise ad serving platform to help you manage, measure, and optimize your cross-channel digital campaigns.

Campaign Manager 360 provides a useful, centralized tool to create, manage, track and report on campaigns as well as integrate into other Google and martech tools

This cross-channel ad management capability helps marketers capitalize on insights and optimize creative performance across all digital channels.

Vice

Personalization vs. Segmentation - Understand the difference and activate the benefits

Enable accurate measurement of how your audience responded to your ads while still maintaining user privacy

When direct measurement isn’t an option, this new feature ensures marketers can still gather valuable insight on the customer journey and effectiveness of ads. Google accomplishments this through an expansion of their server-to-server integrations with video and social platforms.

Ability to measure cross-channel experiences and create and traffic at scale

Campaign Manager 360 solves this by delivering new insights on performance by utilizing enhanced verification and measurement within Youtube. There is also a newly expanded unique reach reporting within Campaign Manager 360 for deeper demographic data for cross-channel performance analysis.

Understand your customers
and connect insights to results

We’re now in the enviable position of having an accurate view at each stage of our customer journey. Cardinal Path enabled a custom cloud analytics solution that not only gives us a business advantage but helps us shape a great customer experience.

Google Marketing Platform Hub

Your one-stop-shop for everything Google Marketing Platform, designed to help marketers stay informed and up-to-date on product news, solutions, how-to’s, and more.

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Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

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2020 Online Behavior Live Dashboard

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