Google Marketing Platform
Google Campaign Manager 360
An enterprise ad serving platform to help you manage, measure, and optimize your cross-channel digital campaigns.
Campaign Manager 360 provides a useful, centralized tool to create, manage, track and report on campaigns as well as integrate into other Google and martech tools
This cross-channel ad management capability helps marketers capitalize on insights and optimize creative performance across all digital channels.
Personalization vs. Segmentation - Understand the difference and activate the benefits
Enable accurate measurement of how your audience responded to your ads while still maintaining user privacy
When direct measurement isn’t an option, this new feature ensures marketers can still gather valuable insight on the customer journey and effectiveness of ads. Google accomplishments this through an expansion of their server-to-server integrations with video and social platforms.
Ability to measure cross-channel experiences and create and traffic at scale
Campaign Manager 360 solves this by delivering new insights on performance by utilizing enhanced verification and measurement within Youtube. There is also a newly expanded unique reach reporting within Campaign Manager 360 for deeper demographic data for cross-channel performance analysis.
Align campaigns with larger marketing campaign goals, objectives, and timing.
- Campaign Manager is a full-featured ad server able to serve display, video and rich media via add tags shared with publishers, networks, or your DSP (DV360).
- It can also be used for social and email URLs. Advertisers can set up simple tags for email newsletter and social media links which allows for channel measurement and attribution across all digital media.