Amar is Senior Director of Solutions & Products at Merkle | Cardinal Path, where he leads strategic initiatives that bridge data, technology, and customer experience. With years of cross-industry expertise spanning ecommerce, automotive, financial services, education, and CPG, Amar has delivered transformative outcomes for global brands including Bank of New York Mellon, Johnson & Johnson, GM, Salesforce, and Chevron. His leadership spans audience strategy, customer journey optimization, voice of customer programs, first-party data activation, multi-channel attribution, and precision targeting; driving measurable impact across both B2C and B2B segments.