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Join us for an upcoming webinar on Tuesday, April 4th at 1 p.m. ET / 10 a.m. PT., titled “Content Attribution: Identifying content that converts”. In this webinar, you will learn about how content attribution helps marketers identify and double-down on the best performing assets to generate a lift in conversion rates.

Hear about how Cardinal Path helped Intel to influence content in real-time for unparalleled conversion. Our presenters; Charlotte Bourne from Cardinal Path, and Erica Akella from Intel, both have deep expertise in digital marketing and data science applications, and will expose why content attribution is a lever that directly impacts revenues, and should not be ignored!

In this webinar, you’ll discover ways to apply both strategy and measurement to your content including:

  • Setting baseline content KPIs & aligning to audience
  • Identifying the value of your content to better inform your team
  • Understanding what a successful content path looks like
  • Identifying value of always-on content vs.campaign content


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..