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The Achilles heel of online conversion tracking has always been…offline conversions. In this webinar, Irv Shapiro of DialogTech helps us address a big part of this problem as he walks us through integration of call data directly into Google Analytics. Irv also explores the business models in which phone tracking may be most critical, such as B2B, centralized Web and marketing operations vs. local conversions, and other “considered” purchases.

Don’t forget to register for our upcoming webinars in the Analytics Breakthrough series.

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For more about Google Analytics Breakthrough, visit


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..