The Google Analytics team announced today that Universal Analytics has officially launched out of beta! Read the official Google Analytics Blog post here.
What does this mean for you? For one thing, Universal is now the only option for new accounts and properties, so essentially, Google Analytics has become Universal Analytics. Also, as very welcome news, Universal Analytics will now offer feature parity with Classic, so you can now take advantage of the Demographics & Interests reports as well as remarketing segments when you use Universal.
For Google Analytics Premium accounts, your SLA will now cover Universal.
Linked below are several learning resources to help you transition to Universal and strengthen your overall Google Analytics skills.
We hope you find these resources useful as you migrate to Google Universal Analytics. If you have any questions or comments about the migration, please post below!
As organizations set their resolutions for 2026, the focus often lands on familiar goals: more…
Overview Google Tag Manager (GTM) has introduced a powerful enhancement: the ability to retrieve Client…
If you’ve ever stared at a Google Analytics dashboard wondering where to start, or wished…
This website uses cookies.