Programmatic advertising already plays a significant and growing role in most marketers’ arsenals. Advertising on video platforms, connected TVs, audio…
Microsoft Clarity is a heat-mapping and session recording tool that provides valuable insights into how your users behave while on…
There comes a time in every testing practitioner’s life when they have to answer the age-old question – how do…
Google just announced major changes to the Search Ads 360 (SA360) platform, with a new user interface and enhancements to…
Despite the complexity of today’s digital landscape, your goal likely hasn’t changed much: find your ideal audience, and reach that…
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