CP Marketing

Future-Proof Your Programmatic Marketing Investments with Google DV360 and First-Party Data

Programmatic advertising already plays a significant and growing role in most marketers’ arsenals. Advertising on video platforms, connected TVs, audio…

3 years ago

How To Integrate Google Optimize with Microsoft Clarity

Microsoft Clarity is a heat-mapping and session recording tool that provides valuable insights into how your users behave while on…

3 years ago

How to Calculate Testing Lift and Incrementality

There comes a time in every testing practitioner’s life when they have to answer the age-old question – how do…

3 years ago

The New Search Ads 360 User Interface & Functionality for Enterprise Search Engine Marketing

Google just announced major changes to the Search Ads 360 (SA360) platform, with a new user interface and enhancements to…

3 years ago

Audience Targeting with Display & Video 360 (DV360)

Despite the complexity of today’s digital landscape, your goal likely hasn’t changed much: find your ideal audience, and reach that…

3 years ago

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