CP Marketing

New Integration Connects Search Ads 360 (SA360) and Google Analytics 4 (GA4)

Google has announced the release of an integration tying Search Ads 360 (SA360) to Google Analytics 4 (GA), moving us…

4 years ago

Future-Proof Your Programmatic Marketing Investments with Google DV360 and First-Party Data

Programmatic advertising already plays a significant and growing role in most marketers’ arsenals. Advertising on video platforms, connected TVs, audio…

4 years ago

How To Integrate Google Optimize with Microsoft Clarity

Microsoft Clarity is a heat-mapping and session recording tool that provides valuable insights into how your users behave while on…

4 years ago

How to Calculate Testing Lift and Incrementality

There comes a time in every testing practitioner’s life when they have to answer the age-old question – how do…

4 years ago

The New Search Ads 360 User Interface & Functionality for Enterprise Search Engine Marketing

Google just announced major changes to the Search Ads 360 (SA360) platform, with a new user interface and enhancements to…

4 years ago

This website uses cookies.