State of Digital Marketing Analytics Report

Martech adoption in the top 1,000 online U.S. retailers.

The report covers:

    About the Report

    About the Report

    CDPs are up, DMPs are down. The world’s two dominant analytics platforms, Adobe Analytics and Google Analytics, are increasingly being used in tandem. Personalization & testing tools are experiencing rapid growth. With nearly 7,000 unique vendors, the marketing technology space is as vast as it is complex.

    Gain insights into which tools and vendors are most widely adopted, and discover more about the martech strategy of these leading organizations.

    about the author
    Nick Iyengar

    Nick Iyengar

    Nick is Group Director of Digital Intelligence at Cardinal Path, where he is responsible for helping clients improve their business performance by building their analytics capabilities. He manages engagements with key global clients, providing thought leadership and driving the end-to-end development of clients’ analytics practices.

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    Paid media spend by Government websites increased a whopping 139% YoY in 2020.

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