Feras Alhlou is the principal consultant and co-founder of E-Nor, Inc., a digital analytics and marketing optimization firm serving some of the world’s most recognized brands and data-driven governmental agencies. E-Nor’s vendor-agnostic time-tested analytics framework, combined with senior consulting expertise, enables organizations to adopt a more data-driven culture. Under Feras’ leadership, the firm achieved multiple qualifications including Google Analytics Premium Authorized Reseller, Google Analytics Certified Partner (GACP), Flurry Analytics Certified Partner, MixPlanel Analytics Certified Partner, Marketo Channel Partner and Tableau Alliance Partner. Feras is a blogger, speaker, and writer, and has been published in WebProNews, Wall Street Journal/Smart Money, Web Marketing Today, Independent Retailer, Practical eCommerce, and the official Google Analytics blog, among others. Feras speaks frequently at industry and global events including eMetrics, Tableau, Google Analytics User Conferences, Search Engine Strategies (SES) and Search Marketing Expo (SMX). He is a member of the Digital Analytics Association (DAA), a Certified Web Analyst, and Co-Chair of the San Francisco Bay Area DAA Chapter. Feras clearly demonstrates his proactive dedication and commitment to the success of the DAA locally in the San Francisco Bay Area and beyond. Alhlou is an ideal candidate to serve on the DAA board. Since 2006 Feras & E-Nor have been blogging on all things digital marketing and analytics and are more committed than ever to publish and share more thought leadership and relevant content. Feras has traveled the globe educating businesses and marketing consultants on the subjects of marketing optimization and digital analytics. Alhlou has a long history of visionary leadership using creative and forward thinking to drive success. He was the Vice President of Professional Services for Syndeo Corporation, a next generation telecom application provider. Feras was the Director of Custom Solutions for Vicorp, overseeing global solution deployment. Alhlou received a Master of Engineering Management from the University of South Florida and a Bachelor of Science in Electrical Engineering from the University of Tulsa. Feras has served on WSI’s International Advisory Council mentoring marketing consultants globally and is on the board of a number of non-profits including the American Red Cross (Northern California). Feras is married and has three children and enjoys volunteering, reading, skiing and Aikido. An active member of the San Francisco Bay Area, Feras and E-Nor choose to forgo holiday gifts to make a significant contribution to a number of non-profit organizations. We are humbled to share that in 2013 E-Nor has donated over 1% of its revenue and over 750 hour of pro-bono work for non-profits and other causes.What major contribution will you bring to DAA and its membership? I am very passionate about analytics, education and mentorship. As a Digital Analytics Association (DAA) board member, I will embrace the opportunity to share my experience and knowledge with the digital analytics community. I co-founded a consulting business, built it from the ground up and nurtured a very talented group of senior consultants, and I believe my years’ of dedication to the growth of the industry is beneficial to the DAA board of directors. I am prepared to commit the time and effort to support the DAA and its initiatives. As an active ambassador, I will generate more awareness, focus on the importance of career development in analytics, increase DAA membership and promote DAA programs. Why should members vote for you? I am committed and will deliver results! For more than 20 years, I have volunteered and served on local and national boards for non-profits and organizations within our industry. I am currently a DAA co-chair of the San Francisco Bay Area and was part of the team that successfully organized a local DAA Symposium in 2012 and 2013. For more than six years, I have served on the International Advisory Board for WSI (a franchisor with 1,100 plus worldwide marketing consultants). In this capacity, I played a vital role in establishing mentorship and coaching programs across the globe, and provided strategic input at various levels of the organization. I also serve as an advisor and board member of a national advocacy non-profit with 20 chapters across the country. In this role, I provide guidance on how best to develop the organization and establish successful PR campaigns, communication infrastructure and community development projects. I have a strong dedication to volunteering my time to programs that impact my industry and the community. I would enjoy the opportunity to make a difference as a DAA board member, and will commit the needed time to support the success of the DAA.
The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..