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At ad:tech, Google announced the long awaited release of Urchin 6 . Unlike Google Analytics which is a hosted solution, Urchin is a software that companies can host on their own servers. Check out the official announcement on the Google Analytics blog for more details. You can download a 30 day trial version of Urchin 6 and check it out. Make sure you also check out the technical specifications for Urchin 6 along with supported platforms and hardware requirements.

Pricing? $2,995 for the Urchin license. But if you have Urchin 5, Google will credit your purchased price towards the new Urchin 6 purchase. Up to 1,000 domains are allowed per license. Support/Consulting? Our web analytics consultants are here to help. 🙂 And of course, the fine list of other Google Analytics Authorized Consultants.

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State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..

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