Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

Last week I moderated a panel discussion organized by NSHMBA and hosted by Google at the Mountain View campus.

The event was well planned by NSHMBA organizers with a very impressive line of speakers:

Cisco – Guillermo Diaz, VP of Information Technology.
Oracle – Vince Casarez, VP of Product Management.
Google – Gonzalo Begazo Escobedo, US Controller. – Michelle Marian, VP of Interactive Marketing.
Moderator: E-Nor – Feras Alhlou, President.

The panelist’s discussion was very insightful and offered some very practical advice to the audience. A few points that I really liked:

  • Don’t be left behind! Even if you are in a non-technical field, embrace new technology and applications. Use them in your personal and professional life (blogs, social networking, wikis, etc.)
  • Listen to the customer! Get end user input throughout your process. Don’t wait for your products/services to be “perfect” before you introduce them to the user. Gonzalo from Google pointed out how Google applies this a number of Google products that are released as “beta” to collect end user feedback/ideas/suggestions for improvements.
  • Reach your customer where they are and again listen to their needs and wants.
  • Use collaboration/connection technologies (hardware and software) to improve productivity and stay in touch with team members, especially those that work virtually in other offices or in different time zones.
  • Mobile is big and will only be getting bigger… (this needs a separate post altogether!)


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..