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Cardinal Path is happy to be part of International Conversion Rate Optimization Day and offer expert advice on using Google Analytics for bigger business impact.

Join Google Analytics expert John Hossack, president and co-founder of Cardinal Path, as he demonstrates how some of the lesser-known conversion enhancing tools and techniques inside GA can deliver immediate results and help you gain a competitive advantage. When it comes to using Google Analytics to improve your business, there’s always room to grow and potential to reach further. Don’t get left behind! Register today. 

Join us for this live webinar: Are you using Google Analytics to drive real business value? 

International Conversion Rate Optimization Day sponsored by Unbounce 

Date: Thursday, April 9thTime: 1:00 pm PT/ 4:00 pm ET

Join the conversation using #CRODAY!

In this session, you will learn:

  • How to find and target user segments that are most likely to convert
  • How to quickly identify prospects on the brink of conversion and quickly remarket to them
  • How to leverage your product data to drive offers and predict purchase behaviors
  • Easy ways to personalize your marketing for optimal conversion


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About the Presenter

John Hossack, President and Co-founder of Cardinal Path
John Hossack, President and Co-founder of Cardinal Path

John  Hossack has been working with organizations to help them improve the performance of their online channels for over 13 years. As a thought leader in the analytics, usability and conversion testing space and a sought-after speaker for events across North America including eMetrics, Web Analytics Association, and American Marketing Association, John is also Past President of the International Internet Marketing Association. Prior to his career in web, John was a treasury manager and currency trader with Western Union Business Solutions. He holds an MBA from the Australian Graduate School of Management and a BSc in Economics from the University of Victoria.