Understand how digital marketing will evolve in response to the cookieless future. Download Deconstructing the Cookieless Future Whitepaper.

There are times when it makes sense to capture the click event as a goal inside of a web analytics solution like Google Analytics 360. Here are some scenarios where this makes sense:

  1. You submit a form on a Contact Us page and the URL does not change when you get to the next page.
  2. Determining if an e-mail address on a Contact Us page ever gets clicked.
  3. Tracking downloads of a white paper in PDF format.

Here is how you would ask your implementation or support staff to deal with each scenario:

  1. If the original form code was something like this:
    Then it would get updated to look like this:
    The onSubmit function has been added and it features code that tells Google Analytics that a certain page (whether it exists or not) has been viewed. Then you would set your goal URL to be /contact_us_form_submitted.
    A more advanced application of this technique is if you have several forms leading to one thank you page, then you can determine which forms caused what number of conversions.
  2. If the original e-mail code was something like this:
    sales@domain.com
    Then it would get updated to look like this:
    sales@domain.com
    The onClick function has been added and it features code that tells Google Analytics that a certain page (again, it does not matter if it exists) has been viewed. Then you can set one of your unused goals to /email_click.htm.
    A more advanced application of this technique would allow you to determine what e-mail address was clicked on (support@domain.com rather than sales@domain.com) and also which page the click occured on.
  3. If the original link to download the PDF was something like this:
    Research Summary for March 31, 2007
    Then it would get updated to look like this:
    Research Summary for March 31, 2007
    The onClick function has been added and it features code that tells Google Analytics that a certain page (once more, it does not matter at all if it actually exists) has been viewed. Then you can set of your unused goals to /pdf_download.htm.
    A more advanced application of this technique would allow you to determine what pdf was downloaded and also which page the click occured on.

Have any more questions about turning click actions into goals? Want to know more about the advanced techniques mentioned for each scenario? Contact us today with all your web analytics implementation questions!

Message Sent

Thank you for registering.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for submitting the form.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Your request has been submitted and a rep will reach out to you shortly.

Message Sent

Thank you for your interest.

Thank you for registering.

You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

Thank you for subscribing!

You're now looped into the world's largest GMP resource hub!

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.