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Cardinal Path, a leading data and marketing analytics firm, and part of the Dentsu Aegis Network, has been selected by Travel Alberta as one of four agencies to help them achieve their goal of growing Alberta tourism revenues to $10B by 2020.

Isobar, also part of the Dentsu Aegis Network, was selected to deliver digital strategy and experiences, while Cardinal Path will focus on analytical marketing programs.

David Eckman, Chief Technology Officer, Cardinal Path, has served as the Executive Sponsor for Travel Alberta: “We are delighted to have been selected to build upon Travel Alberta’s culture of data-driven marketing.

As a long-time client of our analytics practice, Travel Alberta is an ideal partner for Cardinal Path with a strong, digitally-forward team who are passionate about bringing the rich Alberta experience to travelers around the world and are willing to take educated risks guided by data.

Our partnership is also significant on a personal level for many of Cardinal Path’s team members across Canada and the United States, many of whom have lived, worked, or have wonderful memories of holidays time spent in Alberta. We are excited to be part of an initiative that drives more people to experience this incredible province.”

Travel Alberta’s VP, Global Consumer Marketing, Tannis Gaffney says of the award, “We have no doubt that each of the agencies selected are capable of living and breathing our brand daily, focusing on driving visitation to all areas of the province, and inspiring the world to experience Alberta”.

The Cardinal Path team kicks off the engagement with a tour of some treasured Alberta locations and events, including the Calgary Stampede, next week.

Read the full press release here.


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