Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

google-analytics-speakerThis time of the year always brings change. The air is a bit more crisp, the days get shorter and students head back to school. And even though most of those going back to school are children and college-age adults, there are also those that will hit the books for training and learning the latest and greatest in their fields. Come next week, the 6th annual Tableau Customer Conference does just that, and E-Nor is going to be there heading up a training session that showcases a Tableau case study.

Speaking in September

The industry leader in data visualization, Tableau, is having the Tableau Customer Conference from September 8-12, 2013 at the Gaylord National Resort & Convention Center in Washington D.C. Come meet Feras Alhlou, talk with him about E-Nor’s experience with Tableau and learn from his session, How Well Do You Know Your Cohorts? This case study examines both the challenges and solutions of understanding user behavior and cohort analysis across multiple platforms (pretty cutting edge stuff!). Feras will speak on the Tableau Google Analytics connector, which puts powerful GA data at your fingertips. In this session Feras also touches on the Cross-Platform Challenge and a more efficient approach to analysis and optimization when utilizing Tableau.

At the end of the month, Feras is off to the East coast for eMetrics Boston Summit, which takes place September 29-October 3, 2013 at the Seaport World Trade Center in Boston, MA. This is yet another opportunity to meet Feras and explore how to Establish an Analytics Framework and a Data-Driven Culture. Here, attendees gain knowledge on the importance of both a framework and data-driven environment when it comes to the ever changing world of analytics. A Fortune 500 company is showcased, as Feras shares how organizations can embrace the culture and accomplish needed business goals and objectives.

The Latest & Greatest in Google Analytics

Following eMetrics, the staff at E-Nor will do some training of our own at the upcoming Google Analytics Summit 2013. Here, we’ll connect with Googlers in Mountain View to learn about what’s new in digital marketing and measurement, give feedback on existing Google Analytics products, as well as get the skinny on new product releases (and plenty more that’s going on in the world of GA – yippie!!). We’re excited to learn more about the future of analytics and see what Google Analytics is doing in terms of new ways of looking at data that will ultimately help us help our clients.

Training for You, Too

For those of you anxious to get out there and get your brain moving with the changing of the seasons, we’ve got YOU covered too! E-Nor recently launched Google Analytics Training Courses this Fall, which offers hands-on training and personal coaching of Google Analytics. Our results-focused training courses are available as a one-day introductory session, or multi-day mastery training. In addition, all participants continue to get on-going analytics support and personal development through direct coaching even after the course is complete! Instructor Eric Fettman holds a B.A with High Honors from Harvard University, is the founder of and has over 20 years experience in the indsutry, so you’re learning from the best! 🙂

Starting next month, we kick off our Fall courses in the following cities:

Washington, DC
October 22-25, 2013

Additional courses are planned for New York, San Francisco, Dallas, Los Angeles, Philadelphia and Miami. All details are available on our Google Analytics Training Course website.

So as we’re out and about in the next coming months, we hope to both see you, and share with you, what’s new in the world of analytics. And as always, if we’re not out in your neck of the woods don’t panic — we’re just a click away!


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..