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Beyond Web Analytics has a wonderful interview with Justin Cutroni, talking about his history with web analytics, the new GA interface, where he thinks that Google’s analytics strategy is going, and of course, the creation of Cardinal Path.

Check out the interview here

He also gives out a free copy of his ebook here:

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State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..