According to the forecasts coming from ZenithOptimedia, the Internet's share of global ad expenditure was 5.7% in 2006, and it will grow to 6.6% in 2007 and 7.3% in 2008. And worldwide Internet ad expenditures will grow from $18.6 billion last year to over $24 billion this year, $29 billion in 2007 and $34 billion in 2008.
|Worldwide advertising spending, by media 2006-2008 (% of total)|
Amazingly, this year Internet marketing will garner more then 10% of total spend in certain countries like the UK (12.9%) and Sweden (10.5%).
This is positive news for us and our customers.