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According to the forecasts coming from ZenithOptimedia, the Internet's share of global ad expenditure was 5.7% in 2006, and it will grow to 6.6% in 2007 and 7.3% in 2008. And worldwide Internet ad expenditures will grow from $18.6 billion last year to over $24 billion this year, $29 billion in 2007 and $34 billion in 2008.

Worldwide advertising spending, by media 2006-2008 (% of total)
  2006 2007

2008

Television

37.7

37.7 37.9
Newspapers 29.2 28.6 28.0
Magazines 13.0 12.9 12.7
Radio 8.4 8.2 8.0
Internet 5.7 6.6 7.3
Outdoor 5.5 5.6 5.7
Cinema .4 .4 .4

Amazingly, this year Internet marketing will garner more then 10% of total spend in certain countries like the UK (12.9%) and Sweden (10.5%).

This is positive news for us and our customers.

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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