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Why your website needs user generated content to rank in Google.

Let's look at what is going on in the travel sector today as an example. The big boys like, and have all gone user generated.

What does this mean?

It means that you cant afford to create your own content anymore; you must allow your website visitors to comment, post, and upload to your website. Content is king in Google (is there a term that Wikipedia doesn't rank for?), and there is no way that you or your staff can generate enough new content to compete with the thousands of individual web surfers who love to publish.

Consider this a warning, if you are trying to rank organically and you dont have a web 2.0 strategy, you better hit the boardroom and come up with one fast, or your best efforts wont be enough.


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..