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Fortune 500 Google Analytics Adoption Rate in 2014

See last year’s (2013) Fortune 500 Adoption.

Google Analytics – Still the One

It’s that time of the year. We’re taking a look at Analytics use among the Fortune 500. Once again, all you see is orange. Google Analytics is the leader – a whopping 67% of the Fortune 500 websites are using GA and/or a combination of GA and other web analytics tools.

Key Highlights:

  • Orange is still the new black. In 2014, 6% increase in the use of GA from 2013.
  • Not a bad year for Adobe. 3.9% growth in the use of Adobe Analytics (Omniture/SiteCatalyst) with a 26.4% usage among the Fortune 500.
  • 14.9% decline in the use of Webtrends from the past year and 12.6% usage this year. 🙁
  • Finally, we see a 42.9% decline in the use of IBM/Coremetrics and a total of 4% usage this year. 🙁 🙁

Note: The percentages do not represent that the tools were adopted in 2014. They could have been adopted prior to 2014 or during. Also, the other category includes Yahoo Analytics, Piwik, AT Internet and Chartbeat).

Expect the use of Google Analytics in the enterprise to increase following the increased adoption of Google Analytics Premium across many verticals and the emergence of Google-sized enhancements such as Enhanced eCommerce, Data Import, BigQuery Integration, enhanced Mobile Analytics, and DoubleClick integration, among many others!

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Click here to download access the tool.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

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Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

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You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

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2020 Online Behavior Live Dashboard

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2020 Online Behavior Live Dashboard

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