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Eric Fettman, E-Nor’s Analytics Trainer and Coach, recently completed instructing Digital Analytics at New York University’s School of Professional Studies. The course, which met once weekly for four weeks, was designed to provide a conceptual foundation for data-driven decision making and to teach specific skills within Google Analytics and supporting tools. As a final assignment, participants submitted development plans that outlined real-world optimization opportunities and performance targets.

“The course was designed to focus on analytics for conversion optimization,” Eric shared. “It was very interesting to learn about the different paths that led the participants to analytics and to see the many thoughtful and practical ways that they incorporated their new skills into their development plans. I’m confident that they’ll now be in a stronger position to use quantitative analysis, and also qualitative inputs, for driving and measuring improvement.”

Eric is looking forward to his next Digital Analytics class at NYU, scheduled for Oct. 31-Nov. 2, and hopes to conduct additional classes in upcoming semesters.

E-Nor is committed to eduction and professional development. E-Nor’s principal partner Bilal Saleh serves on the industry advisory board of St. Leo University. In addition, E-Nor has supported the measurement and optimization needs and advised some of the most recognized educational institutions including Harvard, MIT and Stanford as well as leading organizations such as ProQuest and Pearson.


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