Analytics platforms are evolving to help marketers manage the complexity of the marketing technology landscape and nowhere is this more evident than in top online retail organizations of the Internet Retailer 500. We recently gathered a panel of experts to share their insights from our State of Digital Marketing Analytics in the Top 500 Online Retailers report.
Alex Langshur and David Eckman, two of Cardinal Path’s Co-Founders and Senior Partners were joined by Nick Iyengar, Cardinal Path’s Associate Director, Digital Intelligence, and author of this report. The hour flew by quickly as our experts discussed why some top online retailers prefer one web analytics solution over another, why so many of them are not using a Tag Management Solution (TMS) while others are using more than one, and how the use of analytics platforms varies across different retail segments and company sizes.
Watch the recording for the entire presentation and discussion.