If you've heard discussions about server-side tagging but aren't sure what it is—or whether it's just another fleeting marketing buzzword—this…
Understanding the Voice of the Customer (VoC) is no longer optional—it’s essential. In a digital-first world, optimizing web and app…
The digital advertising industry’s carbon footprint is significant. As the industry continues to evolve, so does its environmental impact. According…
In today’s hyper-competitive digital market, businesses need more than just data; they need actionable insights that drive informed decisions. Amplitude…
As consumers become increasingly digitally savvy, and more and more brand touchpoints take place online, consumer expectations for high-performing user…
Marketers are on a constant journey to optimize the efficiency of paid search advertising. In B2B in particular, many organizations…
Unassigned traffic in Google Analytics 4 (GA4) can be frustrating for data analysts to deal with. This category appears when…
A fundamental question underpinning even the most basic reports in Google Analytics 4 (GA4) is the question of how data…
Google Analytics 4 (GA4) has introduced several customizable reports through its Exploration feature, one of which is the Path Explorer…
Businesses of all sizes are constantly having to navigate through mountains of data to make informed decisions that drive growth…
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