The rapidly changing field of digital analytics intensifies the importance of ensuring your organization's data accuracy and reliability. Merkle|Cardinal Path…
The cookieless* future …*now with more cookies! After more than four years of steadfast commitment to the deprecation of third-party…
One of the most common questions we get about GA4 isn’t really about GA4, itself. It’s about why data viewed…
Using engagement data to improve website performance is a near-universal use-case for users of Google Analytics 4 (GA4). For years,…
Google announced on April 23 that it will again delay third-party cookie deprecation (3PCD) in response to ongoing regulator and…
Funnel reports have long been one of the most actionable reports in a marketing analyst’s toolkit, because they play a…
GA4’s Monetization reports provide organizations with simple but actionable views into the revenue-generating aspects of their digital presence. Whether it’s…
Understanding user engagement is vital for optimizing website or app performance and maximizing conversions. In this blog post, we provide…
Channel groupings in Google Analytics are crucial for businesses because they allow analysts to categorize incoming traffic into meaningful groups,…
Here at Merkle | Cardinal Path, we’ve been working with Google Analytics 4 (GA4) since 2019, when it was initially…
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