Cardinal Path

Understanding Reporting Identity in Google Analytics 4

A fundamental question underpinning even the most basic reports in Google Analytics 4 (GA4) is the question of how data…

10 months ago

Understanding the Path Explorer Report in GA4

Google Analytics 4 (GA4) has introduced several customizable reports through its Exploration feature, one of which is the Path Explorer…

10 months ago

Merkle | Cardinal Path: Your Go-To Resource for Digital Analytics Expertise

Businesses of all sizes are constantly having to navigate through mountains of data to make informed decisions that drive growth…

10 months ago

Maximize Your Marketing ROI with Predictive Analytics

In today's competitive digital landscape, maximizing your marketing return on investment (ROI) is essential for sustained business growth. Predictive analytics,…

10 months ago

Staying Ahead: The Latest Trends in Digital Analytics

In the fast-paced world of digital analytics, staying on top of the latest trends is essential for businesses and analysts…

10 months ago

What is a Consent Management Platform?

Privacy and data protection have become more crucial in today's digital landscape. As businesses collect and process personal information from…

10 months ago

ObservePoint for Digital Analytics Implementations

The rapidly changing field of digital analytics intensifies the importance of ensuring your organization's data accuracy and reliability. Merkle|Cardinal Path…

10 months ago

For Google, the Cookieless Future Becomes a Thing of the Past

The cookieless* future …*now with more cookies! After more than four years of steadfast commitment to the deprecation of third-party…

11 months ago

GA4 and BigQuery: why might data not match?

One of the most common questions we get about GA4 isn’t really about GA4, itself. It’s about why data viewed…

11 months ago

GA4 + Optimizely: Integration Overview

Using engagement data to improve website performance is a near-universal use-case for users of Google Analytics 4 (GA4). For years,…

1 year ago

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