I’m always hesitant about using automatic features in Google, but automatic bidding for clicks is one I've had success with…
Google continues to evolve its Ad Extensions with its latest addition in Image Ad Extensions. This is an exciting new…
It's that time again! I will speak at my 27'th eMetrics conference!eMetrics Boston is one of the most important events…
In web analytics Bounce Rate is a popular (loved and hated) metric we like to throw around in reports, dashboards,…
The excitement Have you ever been to a Cirque du Soleil show? The level of anticipation as you enter the…
Generally when the Ad Preview Tool gets used, it’s mainly to have a quick look to ensure that ads are…
The AdWords Editor has a couple of useful tools to manage your account which you may have overlooked. One of…
So, how serious has the keyword (not provided) issue become? Answer: Increasingly serious, and some project the “end of data”…
With the addition of Enhanced campaigns comes an added feature in Google Offer Extensions. If you own a physical store,…
While there’s some debate whether Enhanced Campaigns are a step in the right direction, one feature that’s definitely a move…
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