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In this case study, we teamed up with a client, who are a North American chain of department stores with a strong online/ecommerce presence. The goals of the project was to improve report automation after migration from Adobe Analytics to Google Analytics 360, as well as maintain continuity in reporting after the migration. Read below for a brief introduction of the case study, or click here to download the full study.

Many CMOs and CIOs (and CDOs) were first introduced to BigQuery and Google Cloud Platform when Google announced linking Google Analytics 360 to BigQuery, enabling the GA data to be exported daily to BigQuery.

Since then, many look at BigQuery as an extension to Google Analytics 360 and tend to forget it’s part of a bigger family, the family of Google Cloud Platform. When one thinks of BigQuery as a component of Google Cloud Platform, it even becomes more powerful and can be utilized for a wider range of tasks.



Have you used other GCP components in a similar fashion? Please share your experience below.

Have you encountered any barriers when implementing a similar flow? Contact Cardinal Path today to learn how our Data Intelligence Team can help.


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..