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Cardinal Path has entered into an agreement with Merkle, a global, technology-enabled performance marketing agency, and part of the Dentsu Aegis Network, to provide Analytics 360 licensing, implementation, and ongoing support services to Merkle clients.

As the world’s first and largest Analytics 360 reseller and partner, Cardinal Path has delivered thousands of successful engagements and has a client retention rate of better than 95% across its Google Marketing Platform clients.

“Cardinal Path is known across the industry as the go-to firm for Google Analytics. They have literally ‘written the book’ on this platform, establishing proven processes and adding exponential value through a vast set of knowledge and experience built through thousands of successful engagements,” said Alex Yoder, Executive Vice President, Analytics, Merkle. “One of the benefits of being part of the Dentsu Aegis Network is being able to work in lock-step with highly specialized firms like Cardinal Path.  Together, we offer our clients a team with expertise that is simply unparalleled in these critical areas.”

Alex Langshur, Co-CEO, Cardinal Path, says empowering client and agency stakeholders with data insights to inform their marketing efforts is a shared core capability of the two firms. “We’re thrilled to be handling the Analytics 360 part of the extensive Merkle solutions set.”

Cardinal Path works closely with Dentsu Aegis Network agencies to deliver data-informed content, creative, and media allocation for enterprise clients.

Learn more about upgrading to the Analytics 360 and view demos, webinars, and case studies on the Google Marketing Platform.

Also read: Isobar and Cardinal Path announce joint implementation and activation services

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