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Good governance begins with good naming.

Google Tag Manager is a great tool for enhancing your tagging workflows, but the actual management benefit depends on how well you structure your own processes and conventions around it. We’re offering this resource to guide your naming for the following Google Tag Manager features:

  • tags
  • triggers
  • variables
  • folders
  • workspaces
  • environments
  • versions

Download, review, and adapt to your organization’s needs.

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State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..

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