Amplitude has officially launched one of the most exciting innovations in digital intelligence: Amplitude AI Agents—autonomous AI assistants that don’t just report on, or analyze data, they act on it for you.
These agents work behind the scenes like your most dependable team member—detecting friction points, running experiments, optimizing journeys, and learning in real time. Whether you’re in marketing or product, they take on the high-impact but low-priority tasks that usually fall through the cracks.
No more endless dashboards. No more testing bottlenecks. Just real results, driven by intelligent agents that scale your strategy 24/7.
What Can These Agents Do?
Picture all those valuable experiments sitting in your A/B testing backlog—the ones you know could boost conversion or engagement, but never go live because resources are finite. Amplitude AI Agents can now take those off your plate.
Let’s say your marketing team wants to reduce cart abandonment. An Agent can identify high-friction points in your checkout flow, test targeted messaging or UI adjustments, and deploy winning variants to real users—with your guardrails in place.
Or maybe your product team is focused on optimizing new feature adoption. While they prioritize major tests, Agents can simultaneously run micro-experiments to refine the onboarding journey, shorten time-to-value, or increase upsell clicks—without the need for additional team bandwidth.
Other examples include:
- Campaign Optimization: Agents monitor performance across segments and proactively recommend adjustments to targeting or creative based on live results.
- Landing Page Testing: Agents run low-effort multivariate tests to identify the combinations that best drive form submissions or product trials.
- Feature Flag Optimization: Automatically fine-tune rollouts by adjusting exposure based on user behavior and success metrics.
- Real-Time Personalization: Agents can dynamically tailor content or offers based on behavior patterns detected across user cohorts.
As you can see here, there are a variety of use-cases that agents can support. The common element is that agents help Amplitude customers get even more value out of Amplitude’s unified platform. It’s great that Amplitude brings analytics, experiment, session replay, and more together under one roof – but it’s even better that you can leverage agents to scale your return on the investment in the platform.
How Amplitude AI Agents Actually Work
Amplitude AI Agents are built with simplicity and flexibility in mind. You start by setting a clear goal, like increasing sign-ups, reducing cart abandonment, or optimizing a campaign. From there, you choose from goal-based templates that help the Agent know what to focus on.
You stay in control. Whether you want the Agent running quietly in the background, prompting you before every action, or gradually earning more autonomy with custom guardrails, it’s up to you.
These agents tap into your full Amplitude ecosystem, pulling insights from analytics, A/B testing, session replays, surveys, and more. The result? A true AI teammate that helps you not just understand user behavior, but continuously improve it.
Why This Matters to You (and Merkle|Cardinal Path)
Amplitude’s launch aligns directly with the POV outlined in our Agentic AI Playbook: AI should be more than a co-pilot—it should be a trusted operator. Agentic systems should sense, decide, and act with minimal friction, while keeping humans confidently in the loop.
Amplitude AI Agents do just that. They draw from the entire digital ecosystem—analytics, experimentation, session replay, surveys, and more—to act as an extension of your marketing and product teams.
We’re excited about this launch not just because of what it represents for Amplitude, but because it reflects where the entire industry is heading—and where we’re already helping clients go.
What’s Next?
The beta program for Amplitude Agents opens on June 10th, with general availability planned for early October. Existing Amplitude customers can join a waitlist to gain early access, connect with us and we can get added to the list. While this beta is initially limited to current Amplitude users, broader rollout will follow.
As part of our ongoing work in Agentic AI, Merkle is ready to support this evolution—from helping clients assess readiness for autonomous AI systems to optimizing the full lifecycle of data-driven decisions.
Amplitude is turning analysis into autonomous action. Connect with us to book a demo to see the platform capabilities and features.
