Understand how digital marketing will evolve in response to the cookieless future. Download Deconstructing the Cookieless Future Whitepaper.

For those of us using Yahoo! Web Analytics (YWA), on Tuesday Yahoo announced the discontinuation of this product for analytics-only customer accounts and the Yahoo! Web Analytics Consultant Network.  If you have a Yahoo! Store using the analytics platform, you are still supported.

We want to take this opportunity to thank Dennis Mortensen, the Yahoo! Web Analytics team, and the YWA Consultants Network for their contributions to the analytics and marketing community over the years.

Most of the analytics-only customer accounts will be discontinued on August 31st, 2012 and current YWA users are assessing the impact and looking for guidance.

Don’t worry, you are not stuck. We will help you migrate to Google Analytics and make sure the data you were measuring is captured, the reports you need, and key performance indicators (KPIs) you rely on are available to you in GA. We have a digital marketing optimization framework and a proven methodology ready to assist you in a hassle free migration. In addition, you’ll benefit from the plethora of new reports and enterprise-class measurement features available in the Google Analytics Standard and Google Analytics Premium Editions.

We’ve assisted some very well-known brands successfully migrate from SiteCatalyst, WebTrends and YWA to Google Analytics so connect with us for any questions you may have and we’ll be glad to help you plan and execute your analytics migration project.

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