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How smart are you when it comes to Google Analytics? Okay, let’s put that to the test! Literally.

So in no way is this an “official” IQ test for Google Analytics. But according to the developers of the Google Analytics Test site, with more than 5,000 tests completed since last year’s launch, it’s gaining recognition as a great resource for the Google Analytics Individual Qualification (GAIQ) Test. This is just one online source for testing your knowledge of Google Analytics. There are others out there, but let me tell you why I recommend this one.

So You Think You’re a Google Analytics Expert?

The Google Analytics Test is based on the new version of Google Analytics (v5). The program allows you to choose from a variety of subject areas including Custom Reports and In-Page Analytics, to Traffic Sources and Campaigns. In addition, there are related subjects such as Search Engine Optimization, Google AdWords and Regular Expressions. There are 28 categories in all that allow you to challenge yourself. After choosing the specific categories, you then determine how many questions you would like to take within that test. The program automatically shows you how many questions are available, and you choose from there. Within the program there are 200 multiple-choice and true-and-false questions to evaluate your knowledge. Questions developed for the program are based on real-world scenarios. So you’re answering questions that truly do arise.

Customized Testing, Immediate Results

What’s nice about the Google Analytics Test, is that while choosing the tests, you don’t have to answer all questions available. Users have an unlimited number of tests they can take. Plus, you don’t have to take the entire test all in one sitting. Users can stop and come back at a later time. Tests are not timed, so there is no limit to how long you spend in a test session. Another benefit includes having the ability to go back and change any existing answers, or answer any questions that may have been passed over the first time.

Once you are finished with the test, you can see the results immediately. Users are given the overall score and shown a recap of the test question again. To see why a question was answered incorrectly, simply click on the question and you’re directed to the page with a thorough answer explanation, along with carefully annotated screenshots of that scenario. Users also have the ability to comment on the question.

The Google Analytics Test offers the testing program to users who want to explore the site with or without logging in. It also has the ability to create a profile with a personal page, so you can either review or retake tests previously taken. You can save test results for future reference, and as stated previously, you can take the test an unlimited number of times. Users who have completed at least one test can add questions to the testing program, and those who choose to log in before taking tests are able to see their test results via email.

Jump on the Bandwagon

This site is intended for intermediate to advanced users, but can also be useful as a framework to beginners. Those who have been deeply involved in Google Analytics for many years can use this program to challenge their knowledge. While those just learning the ins-and-outs of it can use this resource to learn even more.

According to Eric Fettman, Google Analytics Test Developer, the number of people taking advantage of this learning tool, is quickly growing.

“People have begun to take advantage of for practical Google Analytics lessons in general and for GAIQ preparation specifically. The feedback has been very positive, and almost 5,500 tests have been completed so far! I am grateful for the challenging questions and very perceptive comments that participants have posted, and I hope that the site continues to grow as a forum that helps to support the evolving Google Analytics community.”

As a member of the content development committee, I have been able to see the site form and evolve, and am excited to see the number of users growing each week. It has been a great experience being involved in the development of the Google Analytics Test, and working alongside some very knowledgeable committee members. I think this site is an exceptional tool for anyone looking to learn more about Google Analytics.

The Google Analytics Test is unique in that it offers social features such as commenting, posting and the ability for adding questions. The category selections within the test also make for a useful tool that cannot be found in other testing sites. As popularity of the site continues to grow, the more positive response it seems to get. According to one user, it’s very similar to an actual Google exam, while others boast about coming back again and again to utilize this great tool and sharing it with others.


So whether you want to learn more about Google Analytics, are interested in preparing for the Google Analytics Individual Qualification (GAIQ) Test, or just just looking for a great resource, check out the Google Analytics Test. It’s free, it’s fun and it will show you how smart you really are… well, in the Google Analytics world that is! 😉

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