Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

In a recent E-Nor analytics webinar I touched on the topic of landing pages. I interact with a fair amount of Internet marketing consultants and I see a lot of effort focused on driving traffic to websites and building custom landing pages. And I see efforts focused on enhancing landing pages (redesign, new marketing copy, different call to action, etc.) but little effort to measure and analyze key metrics on these landing pages.

What I recommend to site owners and consultants is to direct some of that energy from just driving traffic (and just focusing on cost per click and click through rates) to examining how users are engaging with the landing page.

Measuring and analyzing KPIs such as bounce rates and conversion rates, especially after a level of segmentation (based on visitor type, campaign, etc.) is done will yield amazing results. If you are not setting up goals on your site and not tracking conversions, now is the time to do so. A/B testing and multi-variate testing are also invaluable methods to find out what works best.

Would love to hear your comments on your experiences with landing page metrics and what worked for you and your clients. Thanks!

Sharing is caring!

Popular

COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

EXPLORE THE REPORT

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Success!
Your message was received.

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for submitting the form.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.