Categories: Cardinal PathTechnology Services

Want to Really Understand Google Analytics?

Want to Really Understand Google Analytics, but feeling like cookie values might not be your thing? Just want to understand your traffic, without all the technical jargon?

This month, make your way up to eMetrics Marketing Optimization Summit for John Hossack’s Web Analytics the Google Way: Introduction and Overview on Wednesday the 27th.

From the event page:

In this full-day training session you’ll get a comprehensive introduction to using Google Analytics. You’ll walk away with an excellent understanding of how to measure traffic sources such as organic and paid search, email and banner ads; how to dive into content – pages and landing pages, event tracking and site search; about your visitors – unique visitors, geographic and language information. You’ll also learn about setting up Goals, Goal Reports and Ecommerce tracking. Google Analytics education and training will help you get the most out of your online marketing.

Date:

April 27, 2011

Instructor:

John Hossack, Founding & Senior Partner, Cardinal Path

Program:

Web Analytics the Google Way: Introduction and Overview

Measuring and understanding conversion
Understanding tracking code
Filter best practices
Managing profiles
Understanding goals and conversion funnels
Understanding the reporting interface
Sharing GA data
GA Enterprise features
Custom dashboards
Campaign tracking

Cost per click (CPC)
Email and Banner/display ad tracking
Understanding site visitors
Evaluating site content and user navigation
Setting up Goals and Funnels
Introduction to Google Analytics Enterprise features
Introduction to implementing E-Commerce Tracking

Workshop Schedule:

8:30 am to 4:30 pm

Includes 1 hour lunch and two 15-minute coffee breaks

Training Day registrants are invited to participate in the eMetrics Summit

Opening Keynote and Reception from 5:00 – 7:30 PM April 27th

Venue:

Sheraton Centre Toronto, 123 Queen Street West, Toronto

Single Day Price:

Regular Price: $695 each

WAA and SEMPO members receive 15% discount

Kent Clark

Some have compared him to the Dalai Lama, others to Kublai Kahn. When he isn't teaching third world children how to purify water with nothing more than a plastic bottle and a garden hose, he is creating mad waves for surfers off the west coast with little more than a paddle. Some say there is a boat involved, others that he walks on water. Little is known about his background. he appeared from nowhere 15 years ago and claims heritage from a land with neither want not need. He makes little comment, stating only that it was a pretty cool place. Fire does not burn him, cold does not hurt him. Words could... but they don't. When he passes, pedals fall off branches. When he speaks, hair tugs at skin, pulling just slightly in his direction. He does not sleep but he does dream. He has muscled his way into the lives of the famous and whispered his way into their hearts. And in the wee hours he plays oboe softly, as if to sooth the night to sleep.