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Want to Really Understand Google Analytics, but feeling like cookie values might not be your thing? Just want to understand your traffic, without all the technical jargon?

This month, make your way  up to eMetrics Marketing Optimization Summit for John Hossack’s  Web Analytics the Google Way: Introduction and Overview on Wednesday the 27th.

From the event page:

In this full-day training session you’ll get a comprehensive introduction to using Google Analytics. You’ll walk away with an excellent understanding of how to measure traffic sources such as organic and paid search, email and banner ads; how to dive into content – pages and landing pages, event tracking and site search; about your visitors – unique visitors, geographic and language information. You’ll also learn about setting up Goals, Goal Reports and Ecommerce tracking. Google Analytics education and training will help you get the most out of your online marketing.

Register now or click below for more information.

Date:April 27, 2011
Instructor:John Hossack, Founding & Senior Partner, Cardinal Path
Program:Web Analytics the Google Way: Introduction and Overview

  • Measuring and understanding conversion
  • Understanding tracking code
  • Filter best practices
  • Managing profiles
  • Understanding goals and conversion funnels
  • Understanding the reporting interface
  • Sharing GA data
  • GA Enterprise features
  • Custom dashboards
  • Campaign tracking
  • Cost per click (CPC)
  • Email and Banner/display ad tracking
  • Understanding site visitors
  • Evaluating site content and user navigation
  • Setting up Goals and Funnels
  • Introduction to Google Analytics Enterprise features
  • Introduction to implementing E-Commerce Tracking
Workshop Schedule:8:30 am to 4:30 pm

Includes 1 hour lunch and two 15-minute coffee breaks

Training Day registrants are invited to participate in the eMetrics Summit

Opening Keynote and Reception from 5:00 – 7:30 PM April 27th

Venue:Sheraton Centre Toronto, 123 Queen Street West, Toronto
Single Day Price:Regular Price: $695 each

WAA and SEMPO members receive 15% discount


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