Merkle Americas Becomes Amplitude’s First North American Reseller

We’re thrilled to announce that Merkle Americas has officially agreed to become the platform’s first-ever reseller in North America. This partnership enhances and expands the digital analytics capabilities we can bring to our clients, particularly with unified analytics and experimentation. 

Why This Partnership Matters

The future of optimizing customer experience is agentic, and brands that want to excel need a unified set of capabilities that can feed agentic workflows to discover insights faster, ship more experiments, and make experiences more personal. 
 
That’s where Amplitude comes in. 

Amplitude is a leading digital analytics platform, trusted by 39% of the Fortune 100. It empowers organizations to build better digital experiences, by unifying capabilities like analytics, experimentation, voice of customer feedback, and more. Whether you’re a marketer looking to optimize campaign performance with higher-performing landing pages, or a product manager looking to reduce friction in user onboarding, Amplitude enables you to go from raw data to meaningful insight to action. We’ve seen this first-hand across countless organizations, and now – with this first-of-its kind partnership, Merkle clients gain direct access to Amplitude’s cutting-edge capabilities, supported by our proven delivery expertise. 

Merkle’s Strengths: A Proven Partner

Forrester recognized Amplitude as the strongest overall Digital Analytics Solution earlier this year. Merkle has supported over 50 Amplitude customers thus far in 2025, helping them unlock the full power of the platform. 

Our teams bring: 

• Deep analytics expertise enabling clients to make data driven decisions

• End-to-end delivery from uncovering data gaps to best-in-class instrumentation, experimentation, and personalization

• Global reach, with reseller status already active in the Nordics and expansion underway

What Clients Can Expect

This partnership is more than a commercial agreement—it’s a game changer for clients seeking: 

• Unified analytics across web, app, and product journeys.

• Real-time experimentation and personalization at scale.

• Seamless activation across 70+ marketing destinations.

• AI-powered insights to drive smarter decisions.

What’s Next

We invite you to connect with your Merkle client team to schedule a personalized use case assessment. This session will help map Amplitude’s platform capabilities directly to your business needs ensuring you get the most value from this partnership from day one.