Merkle Americas Becomes Amplitude’s First North American Reseller
Two individuals in dark suits are shaking hands, signifying a business agreement. The image features a shallow depth of field with a blurred background of a modern office environment, characterized by large windows and soft, out-of-focus lights. Bright blue light streaks and bokeh effects are superimposed, adding a dynamic and technological feel to the scene. The focus is on the clasped hands, highlighting the moment of connection and partnership.
We’re thrilled to announce that Merkle Americas has officially agreed to become the platform’s first-ever reseller in North America. This partnership enhances and expands the digital analytics capabilities we can bring to our clients, particularly with unified analytics and experimentation.
Why This Partnership Matters
The future of optimizing customer experience is agentic, and brands that want to excel need a unified set of capabilities that can feed agentic workflows to discover insights faster, ship more experiments, and make experiences more personal.
That’s where Amplitude comes in.
Amplitude is a leading digital analytics platform, trusted by 39% of the Fortune 100. It empowers organizations to build better digital experiences, by unifying capabilities like analytics, experimentation, voice of customer feedback, and more. Whether you’re a marketer looking to optimize campaign performance with higher-performing landing pages, or a product manager looking to reduce friction in user onboarding, Amplitude enables you to go from raw data to meaningful insight to action. We’ve seen this first-hand across countless organizations, and now – with this first-of-its kind partnership, Merkle clients gain direct access to Amplitude’s cutting-edge capabilities, supported by our proven delivery expertise.
Merkle’s Strengths: A Proven Partner
Forrester recognized Amplitude as the strongest overall Digital Analytics Solution earlier this year. Merkle has supported over 50 Amplitude customers thus far in 2025, helping them unlock the full power of the platform.
Our teams bring:
Deep analytics expertise enabling clients to make data driven decisions
End-to-end delivery from uncovering data gaps to best-in-class instrumentation, experimentation, and personalization
Global reach, with reseller status already active in the Nordics and expansion underway
What Clients Can Expect
This partnership is more than a commercial agreement—it’s a game changer for clients seeking:
Unified analytics across web, app, and product journeys.
Real-time experimentation and personalization at scale.
Seamless activation across 70+ marketing destinations.
AI-powered insights to drive smarter decisions.
What’s Next
We’re kicking things off with an exclusive breakfast event in New York City on November 19th, where we’ll showcase the powerful capabilities of Amplitude and how they can drive measurable impact for our clients. [Click here to secure your spot.]
In addition, we invite you to connect with your Merkle client team to schedule a personalized use case assessment. This session will help map Amplitude’s platform capabilities directly to your business needs ensuring you get the most value from this partnership from day one.
Corey Koberg is a Founder and co-CEO at Cardinal Path where he leads the analysis, data science, media, and product development teams. He is a well-known speaker, having keynoted and led sessions on advertising, analytics, and optimization at conferences and events across the globe. Over the last decade he has taught thousands on the topics of online marketing measurement, statistical analysis, and optimization. He is the author of Display Advertising: An Hour A Day (Wiley, 2012), Google Analytics Essential Training (Lynda.com, 2011) and technical editor of several works, among them Performance Marketing with Google Analytics (Wiley, 2010), Google AdWords Essential Training (Lynda.com, 2011), and Google Website Optimizer Essential Training (Lynda.com, 2010)
As a Principal, he has worked with dozens of Fortune 500 companies, such as Google, Chevron, Intel, NBC, Papa John’s, National Geographic, Time Warner, Universal Music, DeVry University, and others, to improve the effectiveness of their online presence through results-oriented, data-driven optimization.
Corey holds a degree in electrical and computer engineering from the University of Illinois and has been involved in Internet-related engineering and consulting for over 15 years, beginning his career in the NCSA labs that developed the world’s first web browser.
Corey is a proud husband and father of three children and enjoys sailboat racing, downhill skiing, and photography. He is involved on a volunteer basis with the University of Illinois and the local Emergency Response Team.
Corey Koberg is a Founder and co-CEO at Cardinal Path where he leads the analysis, data science, media, and product development teams. He is a well-known speaker, having keynoted and led sessions on advertising, analytics, and optimization at conferences and events across the globe. Over the last decade he has taught thousands on the topics of online marketing measurement, statistical analysis, and optimization. He is the author of Display Advertising: An Hour A Day (Wiley, 2012), Google Analytics Essential Training (Lynda.com, 2011) and technical editor of several works, among them Performance Marketing with Google Analytics (Wiley, 2010), Google AdWords Essential Training (Lynda.com, 2011), and Google Website Optimizer Essential Training (Lynda.com, 2010) As a Principal, he has worked with dozens of Fortune 500 companies, such as Google, Chevron, Intel, NBC, Papa John’s, National Geographic, Time Warner, Universal Music, DeVry University, and others, to improve the effectiveness of their online presence through results-oriented, data-driven optimization. Corey holds a degree in electrical and computer engineering from the University of Illinois and has been involved in Internet-related engineering and consulting for over 15 years, beginning his career in the NCSA labs that developed the world’s first web browser. Corey is a proud husband and father of three children and enjoys sailboat racing, downhill skiing, and photography. He is involved on a volunteer basis with the University of Illinois and the local Emergency Response Team.