Pseudo-classes, ChromeOS, and 2 minute email – The Monday April 11th Roundup

More earthquakes, violence, revolution, but it all pales compared to the big news of the week (well, fortnight): Canadian elections! Yeah, yeah, no one cares except us, we know… The interesting part, though. is the tech card that’s being played by the NDP with calls for national broadband, a ban on UBB, and enshrined net neutrality laws. Could this be the beginning of tech laws playing an important role in the Canadian political sphere?

Perhaps more interesting to our non-Canadian readers, we have posts on CSS3 pseudo-classes, page load speed boosts in ChromeOS, and email marketing in 2 minutes a day.

Create

• We start the week with SmashingMag on how to use CSS3 pseudo-classes. This has got to be the most exciting part of CSS3 for me, to be honest. Nth-[element], in particular, is going to make my life a lot easier…
• Next up, it seems that Google has implemented SPDY in ChromeOS, which can apparently speed up page loading time by up to 64%.

Attract

• Bronto Blog has some advice on getting your marketing up to snuff in 2 minutes a day: 5 simple data sets to analyze and optimize your email.
• Logic + Emotion wants you to move from social media tactics to social media strategy, and discusses how to plan and integrate social media into your business strategy.

Analyze

• Over at Analytics Talk, Cutroni has a post on understanding custom reports in Google Analytics. Some great advice, including how to use the custom report filter, working with data types, and more.
• And for the people who just want to know how to optimize their website, L3 has an easy to follow guide to trying to work out why your sales have dropped.

Optimize

• UX Matters admits that UX research doesn’t provide observations about how some one would work in a natural environment. However, they point out, that does not matter. Then they proceed to give a pretty good walkthrough of what you need to do to pull off a successful user test.
• GetElastic discusses why you should test your PPC landing pages before sending paid traffic to them. The primary reason, of course, being that you are paying for traffic, why are you sending it to a page that might not convert?