Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

It seems like every Tuesday something exciting comes up, tossing aside my hopes of a social sharing post mid-stream. Today is no exception, the National Post has featured VKI studios in a center spread across its back page!

This, of course, is due to the fact that we’ve recently announced that we recently finished our GWO test on Youtube, one of the most visited sites on the internet.

Last year, Vancouver-based VKI Studios Inc., an Internet marketing and website usability firm, identified an opportunity for growth by thinking about what it had to offer and the type of client that was the best fit for its services.

As a result, VKI Studios embarked on a new strategy that took the company from primarily servicing small to medium-sized companies to a customer base of medium-sized to large businesses.

“It was just a strategic decision we made,” says John Hossack, chief executive and principal of VKI Studios.

“A lot of it came down to what it was we wanted to do to help clients and it was just much more involved than the small/medium companies could actually afford.”

VKI Studios’ client base now includes such giants as You-Tube, Virgin Money, TELUS and Mutual of Omaha.

Read the rest here


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..