If you’re like most marketers, you’re still not using your data to great effect. Learn how to translate all that data into exactly what you need to drive your decisions and measure success – in terms the C-Suite understands.
Join us for this live webinar, How to Use Your Marketing Data to Speak C-Suite, hosted by the American Marketing Association
Date: Tuesday, March 24th
Time: 10:00 am PT/ 1:00 pm ET
In this session, you will learn:
- why most marketers still don’t trust – or use – their data
- to identify and translate business objectives into the key performance indicators (KPIs) that will judge success or failure
- a step-by-step plan to translate the metrics, dimensions, and segments into the information needed to make business decisions
- how to get the right data to the right people – at the right time and in the right format – to make the right decisions
Can’t make the live date? Register anyway and we will automatically send you a link to the on-demand webinar when it’s available.
ABOUT THE PRESENTERS
David Booth, Founding Partner and Principal Consultant, Cardinal Path
As a consultant, David has advised and worked with companies and organizations across five continents in web analytics and business intelligence, statistical analysis and testing, technology selection and deployment, and online and search marketing. He is also an author, instructor, adjunct professor, and public speaker and was named 2014 Digital Analytics Association’s Practitioner of the Year. He has been involved in web application development as an engineer and consultant since the late 1990’s, beginning his career with Intel Corporation. Prior to Cardinal Path, he was a founder and partner at WebShare, LLC through its merger, and spent two years with the United States Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David earned his Master of Business Administration in International Management from the Monterey Institute of International Studies and holds a B.S. in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign.
Adam Karp, Chief Marketing Officer, 1stdibs
As 1stdibs’ CMO, Adam Karp is responsible for all marketing and communications including public relations, social media marketing, email and offline advertising as well as managing the company’s editorial team. He has more than 15 years experience in consumer marketing, including senior roles with leading brands FreshDirect, Barnes & Noble and, most recently, American Express, where he served as VP Customer Base Management. While with Barnes & Noble, Adam was instrumental in developing the first marketing programs and platforms necessary to create a seamless, multichannel customer experience.